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What’s First Call Again?

Sep 13 / by: Michelle Hammond

If you’re a Sesame member, you probably remember hearing about First Call when you were given an overview of your services. You may also recognize the name as the heading of a section that comes up in your monthly progress reports. It’s also very possible that you may not remember what First Call actually is, or what it does. Well, […]
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Three Ways to Make Content That Matters

Sep 10 / by: Aaron Jin

It’s the question on everybody’s mind: what am I supposed to post on Facebook? To answer that question, let’s start by exploring why people use Facebook. Facebook is the most widely-used social media platform in the United States. Facebook’s mission is to build communities and bring people together. Anyone can share and receive personal updates to connect with friends and […]
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But What About Pinterest and LinkedIn?

Aug 28 / by: Michelle Hammond

There are so many great platforms on social media that allow you to build your business’ presence online. Some are pretty straightforward: Instagram is for photos, Facebook is your home base (i.e. the easiest way to communicate with your patients), and Twitter is for being part of a conversation (especially helpful for businesses who offer some form of product-specific customer […]
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Text With Your Patients From Your Website

Aug 16 / by: Alexis Mallos

You’re a tech savvy doctor who has moved your practice into the 21st century. You’ve been advised over the past few years about the need to send text message reminders to your patients. You may not know it, but it shouldn’t be surprising that 97% of adults in the USA text weekly, and that text messages have a 98% open […]
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Promoting your Practice with Google My Business Posts

Aug 15 / by: Naomi Ellis

When a potential patient does a keyword search for a new dentist or orthodontist in their area, they are provided with a list of search results. The first three results are referred to as the Local Map Pack or “Snack Pack”. The Google My Business (GMB)/Maps section is composed of Google My Business listings, and those listings you see are […]
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Pay-per-click Basics

Jul 31 / by: Rebekah McBride

There’s a lot that goes into building a successful PPC (pay-per-click) campaign. From researching and selecting the right keywords, to arranging those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions, every step of the process counts. Whether you have already decided that PPC is the right way to build your […]
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Successful Social Media Campaigns You Can Learn From

Jul 25 / by: Michelle Hammond

Running a social media campaign isn’t easy, depending on what industry you’re in or what service you’re trying to provide, there are a lot of variables to consider. A social media campaign could be a paid ad, a boosted post, a contest, promoting a hashtag, etc. All of these different campaign forms can have different goals attached to them, too. […]
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The Inside Scoop on Phil Horton

Jul 24 / by: Alexis Mallos

The  Sesame  team continues to grow and we’ve had some staff changes as of late. Our newest team member, who’s actually a former team member, is Phil Horton! Phil worked at Sesame for 3+ years as a Social Media Specialist. He took a small sabbatical to try a different career path but has come back to Sesame in a new […]
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