In previous blogs we’ve discussed how video is taking the online world by storm. Scrolling through your Facebook feed you may notice over 50% of the content you see is in video form. Whether it’s a cute viral video of a cat eating pasta or an ad for a business, videos are an effective and fun way to get your […]
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Whether you’re an expert tweeter or brand new to the coop, Twitter can be a daunting territory to master. The proper tools and practices can help you network and engage with more patients in just 280 characters or less. Below, your Sesame social team shares five ways to increase your presence on Twitter and become a pro in the Twitterverse. […]
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It may seem that with your Facebook page, you’ve been through it all. Birthdays, anniversaries, the Harlem Shake. At this point you’re probably thinking, what is left to do to keep people interested in coming to your page on a consistent basis? Well, there’s a chance that your furry friends could help you take your practice’s brand to the next […]
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As a successful business owner, your goals of providing amazing patient care and growing your practice likely have not changed over the years. However, as the marketing world continues to shift online, ensuring your practice stands out among the competition becomes more of a challenge. Traditional marketing has become less prevalent to make way for a new type of marketing […]
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You may have heard about Google 360 Tours or have been approached by a Trusted Google Photographer about creating one for your practice. But the question remains: what are they and are they a good investment for your practice? A Google 360 Tour allows you to invite your customers into your practice for a virtual tour of your office. They […]
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Since its launch August 2016, Instagram stories have become a popular way to keep your followers in the know, in real time. You can add photos or videos to your story, and it will disappear within 24 hours of posting. Your followers can view your story in the 24-hour window and even have the option to reply to you directly. […]
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With St. Patrick’s Day just around the corner, you’ve got the perfect opportunity to host a creative contest that gives back to your wonderful patients all while encouraging engagement with your online brand. Don’t worry, there’s no need to search for inspiration at the end of a rainbow – we’ve gathered these contest ideas that will easily get your patients […]
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As an Orthodontic Consultant, I have the unique opportunity to see each and every practice I work with in a way that not many others are afforded. I spend hours observing the intricate workings of new patient consultations; helping both the Treatment Coordinators and their doctors get to a point where they can revel in the feelings of a closing […]
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At Sesame, we strive to make your social media experience as easy as possible. We know that to balance running your practice, checking off your weekly to-dos and spending time with friends and family, efficiency is key. That’s why we are so excited to introduce Instagram publishing to the Social Suite! Because when you can manage all of your social […]
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