Request Info
Oct
23

Ranking for Multiple Keywords with One Piece of Content

Search Engine Optimization (SEO) is primarily known as the practice of using keywords and search terms to rank higher in search engine results. What most people may not know is the different techniques marketing professionals use with keywords or targeting keywords. Keywords are simply phrases you and I would type into a search engine to describe what we’re  looking for. […]
Read More

Sep
13

What’s First Call Again?

If you’re a Sesame member, you probably remember hearing about First Call when you were given an overview of your services. You may also recognize the name as the heading of a section that comes up in your monthly progress reports. It’s also very possible that you may not remember what First Call actually is, or what it does. Well, […]
Read More

May
01

Sesame SEO Direct Powered By Yext

Sesame Communications is now powered by Yext, giving our members a new approach to digital marketing! As you may or may not know, 73 percent of high intent traffic is finding your practice through platforms such as Facebook, Google, Yelp and many more before finding your website. With Sesame SEO Direct, your local listings are found, corrected and consistent across […]
Read More

Oct
30

Search Engine Keywords Explained

What is a keyword? Sure, you’ve heard the term before and know that it has something to do with making your website show up more in search engines, but how exactly do keywords work? When speaking with our members, the term “keyword” comes up a lot when discussing search strategies. A keyword typically refers to one of three things in […]
Read More

Oct
24

Guest blog: Cultivating Online Trust

This week, Naomi Cooper, President of Minoa Marketing and Chief Marketing Consultant for Pride Institute, wrote a guest blog about reputation management. A respected industry opinion leader, consultant, author and speaker, Naomi works one-on-one with dentists and specialists who are looking to assess their current social media and marketing plans to develop a cohesive marketing approach. Reputation Management: Fostering a […]
Read More

Oct
11

“What happened to my Google reviews?”

You may have seen patient reviews suddenly disappear from your practice listing on Google. This has actually been an ongoing issue with Google Places for a long time. There have been more and more instances of Google reviews vanishing (and not just for our Members). And you’ve probably asked yourself, “What is going on here, and what can I do?” […]
Read More

Aug
30

“What is Facebook Reach, and why is it important to my practice?”

Today, we thought we would take a little time to answer this commonly asked question because reach is vital to your practice’s social media strategy on Facebook! To begin, we define reach as the total number of unique Facebook users who see the things you post on your Timeline. Be it a photo, a status update, or a deband video, […]
Read More

Aug
22

Don’t miss these upcoming Sesame Webinars!

If you’ve been putting more thought into your marketing efforts, you will want to attend these upcoming Sesame Webinars! Tomorrow at 10 a.m. Pacific, Naomi Cooper, a marketing expert who serves as Chief Marketing Consultant for Pride Institute, will share her insight and provide a framework for practices to evaluate where they are in the marketing process and how far […]
Read More