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Feb
18

A Strong Instagram Presence in the New Year

Is one of your New Year’s resolutions to keep current with your social media platforms? Then you’re in luck! Today we are discussing how to best strategize for a strong Instagram presence. In the new year, Instagram continues to play an important, if not the most important, role for businesses investing time in social media for marketing purposes. This year […]
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Feb
04

Sesame Social Suite FAQs or: How to Stop Worrying and Excel at Social Media

One of the greatest, but also most terrifying, aspects of social media is the evolution of it. It’s ever-changing, never fitting into a singular mold for too long, allowing for creativity amongst its user base as well as the chance for originality to take center stage. In theory, it sounds spectacular, but putting it into practice, especially when you’re new […]
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Nov
14

Celebrate Thanksgiving on Instagram!

Thanksgiving is a great time to share your festivities with your online community. This Thanksgiving, let’s focus our attention on the trendiest social media channel there is—Instagram. Instagram is an excellent social media platform for shaping your brand voice. Your brand can easily connect to current patients, loved ones, and even new audiences through new hashtags and location tags. Because […]
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Nov
09

Facebook Ads FAQ’s

If you’re trying to get more engagement and awareness for your business on Facebook, implementing Facebook Ads into your marketing strategy is a great way to do it. Using Facebook’s own Ad Manager tool, pretty much anyone can take ad creation into their own hands. If you’re a Sesame member, then you may have already partnered with our social team […]
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Oct
05

Why It’s Time to Start Utilizing User-Generated Content

Best practices on social media are constantly evolving. We’ve seen large strides in various practices such as celebrity endorsers, micro influencers, and customer advocates over the last five years. The big component that ties these three together? User-generated content (UGC). Lately, organic content is taking a backseat and its ability to produce significant reach is dwindling. Not only that, the […]
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Aug
28

But What About Pinterest and LinkedIn?

There are so many great platforms on social media that allow you to build your business’ presence online. Some are pretty straightforward: Instagram is for photos, Facebook is your home base (i.e. the easiest way to communicate with your patients), and Twitter is for being part of a conversation (especially helpful for businesses who offer some form of product-specific customer […]
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Jul
25

Successful Social Media Campaigns You Can Learn From

Running a social media campaign isn’t easy, depending on what industry you’re in or what service you’re trying to provide, there are a lot of variables to consider. A social media campaign could be a paid ad, a boosted post, a contest, promoting a hashtag, etc. All of these different campaign forms can have different goals attached to them, too. […]
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